Coinbase is launching AI tools that give investment advice and make trades on your behalf

June 17, 2026 - 02:36

Coinbase is launching two new artificial intelligence features designed to help users make investment decisions and execute trades automatically. The move comes as financial and investing apps race to integrate advanced AI into their platforms for everyday users.

The first tool focuses on providing personalized investment advice. It analyzes market trends, user portfolio data, and risk preferences to suggest trades or rebalancing strategies. The second tool goes a step further by automating the actual buying and selling of assets based on those recommendations. Users can set parameters, such as risk tolerance or target returns, and the AI will manage trades within those boundaries.

This push into AI-powered finance reflects a broader industry trend. Competitors like Robinhood and Wealthfront have also introduced similar features, but Coinbase is betting that its crypto-native user base will be more open to automated, algorithm-driven investing. The company says the tools are designed for both beginners who find trading intimidating and experienced users who want to save time.

Critics warn that relying on AI for investment decisions carries risks, especially in volatile markets like cryptocurrency. The tools are not intended to replace human judgment, and Coinbase has added disclaimers that past performance does not guarantee future results. Still, the company believes that as AI models improve, they will become a standard part of how people manage their money.

The rollout will begin with a limited group of users in the coming weeks, with a wider release planned by the end of the year.